All posts filed under: Graphic Design

Student Series 2017
Hætta / Athugið – Signage System by Ívar Björnsson

With tourism growing at an acute rate, Icelandic agencies and landowners are now working to minimize accidents and preventable risks by building up the national travel infrastructure needed to support the large influx of incoming travellers. Hætta / Athugið contributes valuably to this effort with customizable icons and a thoughtful system that will soon be tested at popular tourist attractions in collaboration with the Environmental Agency of Iceland. Hætta / Athugið by Ívar Björnsson is a customizable signage system that uses humour and charismatic graphic language to address the serious issue of tourist safety in Iceland. There is a current lack of consistent and effective signage across the country and tourists often may not realize the bodily risks encountered while traveling the countryside—whether intense winds, unpredictable beaches, or glaciers. How would you describe your project? The increase of accidents in Iceland following the tourist boom is a national concern. Current Icelandic warning and danger signs are not sufficiently effective or systematized. My objectives were to create a signage system that succeeds in grabbing attention of …

Guðmundur Úlfarsson at Or Type

A rising star in the world of typefaces

While most people think of typeface design as seriously nerdy, it is impossible to ignore the fact that fonts play a role in most aspects of daily life. Author: Arnar Fells / Photograper Axel Sigurðsson The graphic designer Guðmundur Úlfarsson is one of the two owners of Or Type, the only specialist typeface design studio (or type foundry) in Iceland. Guðmundur recently gained attention after both the New York Times Magazine and the Sundance Film Festival bought typefaces designed by him. So who is this young type designer and what inspires his work? To find out, HA visited Guðmundur’s office in the old gas station by Hlemmur… …“Or Type receives a lot of enquiries, despite the fact that our target market is small. In fact, we have too many typefaces underway. The only thing holding us back is time, because it takes so long to complete one typeface, and I’m not even talking now about creating different variations of it,” says Guðmundur, who, today, is working on five different typefaces. He brings out a photocopy …

Words of wisdom

Iceland’s godfather of Graphic design Gísli B.

Few individuals have had such a lasting influence on Icelandic Graphic Design legacy as Gísli B. Björnsson. With a career spanning five decades, Gísli spearheaded the introduction of modernism to Icelandic advertising and graphic design. We asked Gísli to list a few selected words of wisdom from his many years of experience; valuable lessons for other designers to take into consideration in the world of visual communication. Author: Arnar Ingi Viðarsson / Photos: Arnar Fells Collaboration, not competition Our role as designers is not only confined to responding to briefs that come our way but also to show initiative. A phone call or a surprise visit to a client can create new relationships or new projects and is a thing of great worth. Everything in moderation There are thousands of typefaces and each designer has his or her favourite. A small collection of good typefaces has been sufficient for me; I could probably make do with four fonts with all their variations. Knowing how to say no Is more important than knowing Latin. Clients sometimes have …